Content Marketing Lead at Writesonic, Remote in United States

As Content Marketing Lead at Writesonic, you will drive the production of all written materials, including thought leadership, brand assets, and sales support content, while establishing the company’s content framework in the rapidly evolving Generative Engine Optimization landscape.

Key Responsibilities

• Lead thought leadership and brand content efforts (60%), producing monthly blog posts, guides, data studies, and industry analyses
• Ghostwrite five weekly LinkedIn posts for the founder featuring data insights, customer successes, and sector perspectives
• Transform proprietary data from over 500 million AI conversations into research reports suitable for journalists and marketers
• Develop social media content for product releases, partnerships, and key company achievements
• Author and distribute a weekly newsletter with unique insights
• Craft long-form whitepapers and benchmark reports, such as the State of AI Search 2026
• Produce comparison and alternative pages optimized for search and conversions
• Contribute guest articles to publications like Search Engine Journal and Search Engine Land
• Generate sales enablement and demand generation content (40%), including case studies with measurable outcomes
• Create one-pagers, battlecards, and ROI tools for the sales team
• Write landing page copy tailored to sectors like ecommerce, SaaS, finance, and agencies
• Design email sequences for enterprise nurturing and product-led growth onboarding
• Develop scripts and materials for webinars, events, and speaker presentations
• Produce product-focused content such as feature explorations, use case guides, and starter documentation
• Establish a content system with a calendar aligned to product launches, data releases, and events
• Develop templates and playbooks to ensure consistent quality and efficiency
• Leverage AI tools for research, drafting, and refinement to accelerate production
• Monitor content effectiveness across organic traffic, leads, AI citations, and sales utilization
• Update and enforce the brand voice guidelines for cohesive company communications

Qualifications

• At least four years in B2B SaaS content marketing, preferably at firms with $2M-$20M ARR
• Portfolio demonstrating versatility in blog posts, case studies, data research, and social media
• Experience writing for technical audiences in SEO, marketing operations, and growth without oversimplification or excessive jargon
• Ability to draft a 2,000-word compelling article in one day
• Background in ghostwriting for founders or executives on LinkedIn or Twitter
• Track record of content that has generated pipeline or impacted deals beyond mere views
• Deep SEO knowledge to produce rankable, engaging content
• Skill in interviewing customers for case studies and highlighting key metrics
• Proficiency as a power user of AI tools to boost productivity threefold without generic results
• Strong self-editing capabilities, eliminating filler, fluff, and robotic tones
• Distinction between aesthetically pleasing and action-oriented content
• Familiarity with CMS like Webflow or WordPress for independent publishing
• Bonus: Prior involvement in SEO, GEO, or AI search; Experience as the initial content hire; Active personal content presence; Collaboration with data teams on research publications; Content creation for self-serve and enterprise segments
• Ideal: Proven as the primary content producer in a scaling SaaS environment, shipping diverse materials proactively, with firm views on effective B2B writing, daily AI integration for human-like output, and passion for high-speed, high-quality production

Benefits And Growth

• Opportunity to establish the narrative for an emerging market category
• Direct collaboration with the founder to influence AI search perceptions
• Exclusive access to proprietary data from 500 million AI interactions
• Remote-first environment promoting flexibility and autonomy
• Entry at a pivotal growth stage where GEO rivals SEO in importance