Lead Content Architect - 12-Months FTC (Mat Cover) at Zoopla, London, United Kingdom

Lead a content strategy and AI-driven production system that delivers personalised, brand-consistent experiences for Zoopla’s consumer and B2B audiences while strengthening partnerships and driving measurable commercial outcomes.

Key Responsibilities

• Define and own the content strategy across consumer and customer segments, aligning with business OKRs.
• Design and run an AI-enabled content operating model covering brief, draft, review, QA, channel adaptation and performance tracking.
• Scale video production using AI workflows, defining toolchain, briefs and QA standards.
• Guard AI content accuracy, brand voice and regulatory compliance while driving an AEO strategy with the SEO and digital teams.
• Partner with Product to define how content contributes to onsite funnels and audience journeys.
• Own the brand voice framework and embed it across prompts, briefs and AI outputs.
• Build reporting frameworks that link content activity to commercial performance.

Qualifications

• 6+ years in content strategy, content marketing, editorial leadership or content operations.
• 12+ months actively building AI-powered content systems at scale.
• Proven ability to design workflows, prompts, governance and measurement frameworks.
• Hands-on experience with Contentful (or equivalent), Amplitude (or equivalent) and AI tools such as Claude, ChatGPT or Midjourney.
• Strong commercial literacy with capacity to align content with audience journeys and KPIs.
• Editorial instinct for maintaining brand tone in an AI-augmented environment.

Benefits And Growth

• Hybrid working pattern: 3 days per week in Tower Bridge office.
• 25 days annual leave plus additional service-based leave.
• Cycle-to-work and electric-car schemes.
• Free Calm app membership.
• Enhanced parental leave and fertility-treatment financial support.
• Group income protection and private medical insurance.
• On-site gym in London.
• 7.5% company pension contribution.
• Discretionary annual bonus up to 10% of base salary.