Content Operations Lead - 12-Months FTC (Mat Cover) at Zoopla, London, United Kingdom

Drive brand perception and commercial results at Zoopla through scalable, AI-enabled content systems for both consumer and trade audiences on a 12-month maternity-cover contract.

Key Responsibilities

• Define and own content strategy across consumer and customer audiences aligned to business OKRs.
• Design and run an AI-powered content operating model covering briefing, production, QA and performance tracking across site, CRM and organic social.
• Scale video production by building AI-assisted workflows, tools and processes without external agency support.
• Establish governance for accuracy, brand voice and regulatory compliance while advancing Zoopla’s AEO strategy in partnership with SEO and Digital teams.
• Measure and report content contribution to audience journeys and commercial KPIs in collaboration with Product teams.
• Act as guardian of brand voice, embedding editorial standards into prompts, AI outputs and team workflows.

Qualifications

• 6+ years in content strategy, content marketing, editorial leadership or content operations.
• Minimum 12 months hands-on experience building and running AI-powered content systems at consumer scale.
• Proven ability to design workflows, prompts, governance frameworks and measurement processes for AI content production.
• Hands-on proficiency with Contentful (or equivalent CMS), Amplitude (or equivalent analytics) and AI tools such as Claude, ChatGPT or Midjourney.
• Strong commercial acumen with experience linking content activity to audience funnels and business KPIs.
• Skilled at teaching and enabling teams rather than gatekeeping knowledge.

Benefits And Growth

• Hybrid working pattern: 3 days per week in the Tower Bridge office, 2 days remote.
• 25 days annual leave plus additional service-based leave.
• Cycle-to-work and electric-car schemes.
• Free Calm app membership.
• Enhanced parental leave and fertility-treatment financial support.
• Group income protection and private medical insurance.
• On-site gym in London.
• 7.5% company pension contribution.
• Discretionary annual bonus up to 10% of base salary.