Junior Content Marketing Manager/in (w/m/d) at getolo GmbH, Berlin, Germany

getolo, Germany’s leading InsurTech, seeks a Junior Content Marketing Manager to enhance its marketing team by producing data-driven content for brands like petolo, dentolo, and vitolo. This full-time hybrid position in Berlin emphasizes performance content for ads and CRM channels, involving close collaboration with cross-functional teams to drive business impact through testing and optimization.

Key Responsibilities

• Develop text for performance-focused content, particularly for paid social ads, Google Ads/SEA, and native advertising
• Create and refine CRM and email content, including welcome and onboarding sequences, customer retention and upsell communications, reactivation, and campaign emails
• Handle incoming content requests for performance and CRM channels in coordination with other teams
• Assist in conceptualizing, creating, and optimizing offer pages and other conversion-oriented materials
• Perform proofreading and quality assurance on all texts to align with tone of voice and brand guidelines
• Collaborate closely with creative, growth, and performance teams to test and implement new ideas rapidly
• Proactively utilize AI tools for content creation and contribute to process improvements, such as custom GPTs for performance purposes
• Support performance tracking by monitoring metrics like CTR, conversion rates, and open rates, and identifying optimization opportunities
• Monitor trends, competitors, and best practices in performance and CRM marketing
• Review, maintain, and respond to written comments on ads across Instagram, Facebook, and TikTok to foster a positive environment for potential customers

Qualifications

• Strong passion for content marketing, performance marketing, and data-driven communication
• Excellent written German proficiency (C1-C2 level) with solid English skills
• Initial practical experience in content, performance marketing, CRM, or online marketing, such as through student jobs, internships, or entry-level roles
• Solid understanding of how text performs in channels like social ads, Google Ads, native ads, and email
• Interest in KPIs, testing, and optimization to grasp what makes content effective
• Structured, reliable work style with enthusiasm for teamwork
• Openness to feedback and eagerness for professional and personal growth
• Familiarity with AI tools for content generation (preferred)
• Interest in digital business models and willingness to learn about insurance topics (preferred)
• Completed degree or training in marketing, communication, media, journalism, or equivalent, or a compelling practical background

Benefits And Growth

• Competitive fixed salary starting at attractive levels
• 28 vacation days initially, increasing every two years up to 30 days, plus December 24 and 31 off
• Mobility options including free Swapfiets, BVG environmental ticket, or subsidized Deutschlandticket
• Hybrid work model with flexibility for home office or Berlin-Mitte office, and up to 60 days remote from EU countries
• Free coaching sessions via nilo.health mental health tool
• Opportunity to test company products like dentolo, petolo, or vitolo
• Annual training budget of at least 750 euros
• Regular feedback sessions, including 360-degree reviews
• Company culture emphasizing values like speed, bravery, accountability, and care
• Legendary summer and winter parties, regular team events, corporate benefits platform discounts, two community days per year, and dog-friendly office