Alternance - Assistant(e) Chef de Projet Marketing Digital (H/F) at Sézane, Paris, France

Support the marketing team in executing commercial planning and digital communication initiatives for a leading French fashion brand, contributing to content coordination and performance tracking during a 12-month apprenticeship based in Paris.

Key Responsibilities

• Assist with the creation and writing of newsletters and content across communication channels tied to commercial planning
• Brief and coordinate with the creative agency to ensure timely delivery of all assets
• Monitor marketing operations in cross-functional collaboration with Artistic Direction, CRM, Paid Media, E-Merchandising, International Development, and Retail teams
• Analyze performance metrics for gifting campaigns
• Conduct competitive monitoring and gather creative inspiration

Qualifications

• Enrolled in a business school or equivalent university program seeking a final-year apprenticeship
• Initial experience in marketing, communications, or within a fashion or e-commerce brand
• Strong interpersonal skills and ability to coordinate across multiple teams
• Dynamic, rigorous, and organized with the capacity to manage priorities autonomously
• Proactive mindset in a fast-evolving environment
• Brand sensitivity and passion for storytelling around product collections
• Fluent French with strong written and spoken English; additional language is a plus