Marketing Co-Op Student at Fidus Systems, Kanata, Canada

Fidus Systems seeks a Marketing Co-op Student to establish scalable marketing infrastructures, emphasizing content organization and AI-enhanced tools to align with engineering challenges and support sales initiatives.

Key Responsibilities

• Develop frameworks and templates for sales and marketing materials such as case studies, solution briefs, and capability summaries.
• Organize content to align sales efforts with core offerings and strategic positioning.
• Partner with marketing leaders and technical specialists to convert intricate information into concise, organized outputs.
• Leverage AI applications for efficient research, content organization, and adaptation, ensuring precision in technical details.
• Create and refine supplementary materials like blog articles, email initiatives, and LinkedIn updates.
• Aid in producing video assets for LinkedIn and online promotions, handling initial editing and preparation.
• Perform research on markets, competitors, and accounts to inform outreach efforts and strategic placement.
• Contribute to SEO, GEO, and AEO enhancements through keyword analysis and content optimization.
• Facilitate website modifications and content deployment via content management systems.
• Monitor and analyze the effectiveness of content and promotional activities.

Qualifications

• Pursuing a Bachelor’s degree in Marketing, Business, Communications, or a related discipline, preferably in the third year.
• Prior co-op, internship, or project experience in marketing, content development, or digital strategies is advantageous.
• Enthusiasm for B2B marketing, engineering solutions, or technology sectors, with curiosity as a key trait.
• Excellent written and visual communication abilities to distill complex technical ideas into simple structures.
• Keen interest in video production, including short clips, webinar adaptations, and LinkedIn videos.
• Aptitude for creating frameworks, templates, and scalable processes beyond ad-hoc content.
• Familiarity with AI for research and content tasks, recognizing the need for human oversight.
• Foundational knowledge of SEO, GEO, AEO, and content marketing basics.
• Robust research and analytical capabilities, with meticulous attention to detail.
• Strong organizational skills to handle diverse tasks in a dynamic setting.
• Proactive mindset, inquisitive nature, and ease in engaging marketing and technical teams.
• Familiarity with platforms like HubSpot, Google Analytics, CMS, Canva, or entry-level video editors is beneficial.

Education

Unspecified

Benefits And Growth

• Hourly compensation between $20.00 and $23.00, adjusted based on expertise, abilities, background, market factors, and internal fairness.
• Collaborative workplace fostering openness, trust, shared responsibility, idea-sharing, mutual learning, and significant contributions.
• Exposure to innovative high-tech projects across diverse industries, promoting professional development and impact.