TikTok Content & Creator Partnerships Intern at X UP Brands, Rochester, United States

X UP Brands, a dynamic e-commerce firm specializing in consumer brands across platforms like Amazon and Shopify, is seeking a TikTok Content & Creator Partnerships Intern. This 4-month position involves developing and evaluating a scalable TikTok content strategy, leveraging AI tools and creator collaborations to enhance brand visibility and drive digital commerce growth.

Key Responsibilities

• Analyze TikTok trends, effective hooks, popular formats, and competitor strategies
• Develop and contribute to short-form video concepts tailored to brand narratives
• Support content production using AI-driven methods such as video generation and avatar technologies
• Evaluate various content approaches, messaging variants, and creative elements through rapid experimentation
• Identify suitable creators, affiliates, and user-generated content collaborators aligned with brand identity
• Initiate contact with creators and oversee professional communications
• Monitor outreach efforts, feedback, sample submissions, published materials, and results
• Coordinate content schedules, experimental frameworks, and creator engagement processes
• Assess performance in TikTok Shop, creator-driven initiatives, and organic/paid advertising trends
• Establish efficient protocols for managing creators and conducting content trials

Qualifications

• Deep knowledge of TikTok and short-form video ecosystems
• Enthusiasm for content development, including hands-on creation, editing, or oversight
• Curiosity about AI applications in media, particularly video and avatar creation
• Methodical and attentive to details while handling multiple tasks
• Effective verbal skills for professional interactions with creators and stakeholders
• Agile, proactive mindset for swift idea testing and adaptation
• Passion for e-commerce dynamics, brand building, creator strategies, and online expansion
• Dedication to practical learning through active involvement
• Previous work with TikTok, Reels, or similar short videos (preferred)
• Familiarity with tools like CapCut, Canva, ChatGPT, AI video editors, or creative applications (preferred)
• Background in influencer engagement, creator collaborations, or affiliate initiatives (preferred)
• Keen sense for authentic, captivating, and conversion-focused content (preferred)

Education

Unspecified

Benefits And Growth

• Practical involvement in constructing an innovative content and creator expansion framework
• Exposure to cutting-edge e-commerce content methodologies
• Insights into brand content testing, creator relations, and audience scaling techniques
• Significant autonomy and accountability starting immediately
• Potential for role extension based on demonstrated success