Lead content strategy and creative output for a UK apparel brand, overseeing teams, campaigns, photoshoots, and multi-channel distribution while maintaining brand consistency and commercial impact.
Key Responsibilities
- Lead and coach the Content team, setting direction and supporting career development
- Translate campaign needs into engaging creative that drives conversion across channels
- Own the digital content calendar aligned with product launches and trading peaks
- Oversee content production and distribution on e-commerce, app, email, social and paid media
- Manage end-to-end campaign and photoshoot execution from concept to delivery
- Ensure all content meets brand guidelines, deadlines and commercial objectives
- Direct production processes including shoot direction, editing and graphic execution
- Benchmark against competitors and premium brands to bring fresh trends into creative work
Qualifications
- Prior senior Content role with photography or image-making experience
- People management experience with proven ability to lead and develop teams
- Strong stakeholder management and confident communication skills
- Advanced Adobe Creative Suite proficiency
- Up-to-date knowledge of content trends and ability to innovate continuously
- Data-driven approach to shaping and optimising content strategy
- Creative problem-solver with strong attention to detail
Benefits And Growth
- 32 days holiday including bank holidays plus birthday off, increasing to 36 days with service
- Option to buy or sell holiday days
- Generous staff discount
- Annual and quarterly performance bonuses
- Private healthcare (dental & optical) after probation
- Health cash plan from day one
- 5x salary life assurance
- Employee assistance programme
- Cycle to Work and Tech schemes
- Discounted marketplace access