Digital Marketing & Communications Specialist at Go Maverick Group, Richfield, United States

Entry-level role at a company developing accessible solutions for education, hospitality, and public spaces, involving the creation and execution of digital campaigns to drive brand engagement for B2B and B2C audiences through collaborative efforts with sales, e-commerce, and design teams.

Key Responsibilities

• Develop and execute email campaigns, including promotions, storytelling, and automations, using tools like Klaviyo and HubSpot, while optimizing with A/B testing and audience segmentation
• Produce and refine engaging content such as blog posts, web copy, landing pages, and SEO-optimized materials to maintain a fresh and brand-aligned online presence
• Manage campaign execution for seasonal, promotional, and product initiatives, ensuring smooth coordination of timelines, assets, and consistent messaging across channels
• Oversee social media strategy for select brand verticals on platforms including TikTok, Instagram, Facebook, LinkedIn, and YouTube, handling content scheduling, community engagement, and reputation management
• Monitor performance metrics for emails, campaigns, and content, collaborating on data analysis to inform iterative improvements and data-driven optimizations

Qualifications

• Bachelor’s degree in Marketing, Communications, PR/Advertising, or related field
• Proficiency with email service providers such as Klaviyo, MailChimp, or HubSpot
• Experience in updating website content, images, merchandise, and promotions, preferably with Shopify
• Analytical skills to evaluate performance, identify trends, and refine campaigns
• Demonstrated ability to develop and implement effective digital marketing strategies
• Strong written and verbal communication skills with a clear, confident style
• Curious and experimental approach to learning, testing, and continuous improvement
• Self-motivated organizer capable of managing multiple projects and interacting professionally across organizational levels
• Bonus: Experience with Google Analytics, Tag Manager, Search Console, SEMRush, Screaming Frog, HubSpot, B2C eCommerce/CPG, SEO practices, keyword research, shopping feeds, email coordination, social media strategy, or video content creation

Education

Bachelor’s Degree

Benefits And Growth

• Competitive salary
• Comprehensive benefits including medical, dental, vision, and life insurance
• HSA contributions, paid time off, and 401(k) options
• Full-time onsite position in Richfield, OH, emphasizing work-life balance and in-person collaboration
• Opportunity to join a purpose-driven, collaborative team in a mission-focused environment