As a Content and Copywriter at Civica, you’ll craft compelling written materials for brand initiatives, marketing efforts, and thought leadership to engage global audiences in the public sector.
Key Responsibilities
- Develop concise and captivating copy for various channels including campaigns, websites, emails, social media, and case studies to embody the company’s brand.
- Simplify intricate public sector and tech subjects into persuasive narratives that connect with expert readers.
- Partner with design and campaign specialists to produce integrated creative materials where text and imagery align effectively.
- Support a dynamic content schedule by producing top-tier outputs for diverse initiatives under tight timelines.
- Craft client narratives and case studies highlighting the tangible benefits of the company’s technology solutions.
- Employ writing software strategically for research, brainstorming, and initial drafts, then polish outputs to uphold brand guidelines and excellence.
Qualifications
- Proven strong writing skills backed by a portfolio of B2B content in campaigns, digital formats, or extended pieces.
- Skill in adjusting voice and approach to suit varied recipients, mediums, and platforms while upholding a unified brand tone.
- Solid grasp of B2B marketing principles and the role of content in driving campaigns, lead generation, and client discussions.
- Ease in converting challenging subjects into accessible and interesting material for industry professionals.
- Strong organizational skills to handle numerous assignments and produce superior results on schedule.
- Familiarity or enthusiasm for leveraging writing tools in research, concept development, and drafting without compromising editorial standards.
Education
Unspecified
Benefits And Growth
- 25 days of annual leave plus bank holidays, with the option to purchase up to 10 additional days.
- Up to 3 extra paid days for volunteering activities.
- 5% employer-matched pension contributions for long-term financial planning.
- Income protection offering up to 75% salary coverage during extended illness.
- Life assurance providing a 4x salary tax-free payment.
- Critical illness coverage with a £25,000 lump sum, extendable to family members.
- Private medical insurance for prompt healthcare access.
- Health cash plan to reimburse physiotherapy, therapies, and similar services.
- Dental insurance covering routine and urgent treatments.
- Electric vehicle scheme featuring various electric and hybrid options.
- Affinity groups for participation in employee-driven communities.
- Bounty bonus for successful employee referrals.