Content Marketing Specialist at BlueRock, Melbourne, Australia - Ref 162D8F

Join a fast-growing multidisciplinary firm as an entry-level Content Marketing Specialist to craft and execute full-funnel content strategies that drive engagement, traffic and conversions for ambitious Australian businesses.

Key Responsibilities

• Develop and manage top-of-funnel and bottom-of-funnel content strategies aligned to business goals across search, email, social, video and lead magnets
• Conduct market and audience research to inform impactful strategies
• Plan and execute email marketing campaigns and nurture sequences
• Partner with clients to understand goals and deliver full-funnel marketing strategies
• Create, schedule and manage organic social content across Meta, LinkedIn, TikTok and Pinterest, including caption writing and asset production in Figma
• Load creatives into paid platforms (Meta, TikTok, Pinterest) alongside media consultants
• Write and edit long-form, on-brand content and produce short video clips using handheld devices
• Liaise with external videographers, designers and partners as needed
• Perform SEO audits and provide client recommendations
• Deliver performance reports across organic and paid channels with clear KPIs

Qualifications

• Some experience managing social media platforms including Facebook, Instagram, TikTok, Pinterest and LinkedIn
• Strong verbal and written English skills with copywriting capability
• Good understanding of reporting and data analytics; exposure to Google Analytics
• Basic experience with SEO and paid media channels such as Google Ads or Meta Ads

Education

Bachelor’s Degree

Benefits And Growth

• Hybrid work model with in-office and remote flexibility
• Additional company public holidays
• Free weekly lunches and regular social events
• 24/7 wellbeing, medical and safety support via Sonder
• Mentoring and coaching from industry leaders
• Clear pathways for growth and internal promotion
• Inclusive, diverse and fun workplace culture