Global Content Director at Karo Healthcare, Maidenhead, United Kingdom

Lead global content strategy for a growing personal care company, shaping campaigns and omnichannel experiences for iconic consumer healthcare brands across international markets.

Key Responsibilities

• Lead content strategy for priority brands, campaigns and omnichannel activation plans
• Define content ecosystems supporting brand growth across paid, owned and earned channels
• Translate brand platforms and media plans into high-performing, channel-specific content
• Partner with Creative, Design, Media and Brand teams to deliver distinctive campaigns
• Develop frameworks, briefing standards and scalable working methods to raise content quality and efficiency
• Drive content excellence across social, digital, e-commerce, CRM, shopper marketing and video
• Apply insights, analytics and performance data to optimise creative effectiveness
• Build scalable modular content systems to improve speed, consistency and ROI across markets
• Lead and develop Content Managers and foster a collaborative content community
• Manage external agencies, production partners and freelancers to ensure quality delivery
• Champion innovation in content production including AI, automation and emerging technologies
• Support content operations, workflow governance, budget optimisation and KPI delivery

Qualifications

• Significant senior-level experience in content strategy, creative leadership, campaign development or content production
• Strong background in FMCG, consumer healthcare, retail or fast-moving consumer industries
• Proven experience developing integrated content strategies across digital and omnichannel environments
• Deep understanding of paid, owned and earned media including social, e-commerce, video and CRM
• Strong commercial mindset linking creative output to business and media objectives
• Excellent stakeholder management skills and ability to influence senior leaders in matrix organisations
• Strong creative judgement and ability to provide clear, constructive feedback
• Experience leading teams and developing talent in fast-paced international organisations
• Knowledge of content operations, localisation, modular systems and scalable asset creation
• Familiarity with performance measurement, analytics and content optimisation
• Interest in AI, automation and emerging technologies in content creation
• Fluent professional English; additional European languages a plus

Benefits And Growth

• Competitive salary package with growth opportunities
• Flexible schedule and work-life balance
• Responsibility for exciting, high-impact projects
• Positive environment in a young, international and motivated team
• Start-up spirit within a large international organisation
• Diverse and inclusive workplace