OUAI requires a temporary Lead Copywriter to guide the brand’s voice across diverse channels, aiding the creative and marketing teams during a maternity leave, with a focus on comprehensive storytelling for products and global initiatives.
Key Responsibilities
- Lead the stewardship and execution of OUAI’s global brand voice, including campaign copy creation
- Act as the primary copy specialist for developing content across product, marketing, and brand touchpoints worldwide
- Manage core areas such as product descriptions for PDPs and retailers, launch copy, campaign materials, PR items, OOH and print assets, in-store visuals, event copy, and select social content
- Ensure adherence to brand guidelines and serve as the guardian of the brand’s tone and identity
- Collaborate with cross-functional teams including product, digital, and sales to align messaging for campaigns and product introductions, delivering unified copy resources
- Oversee global master copy files and lead asset management to keep materials current and shared with internal and external partners
- Produce engaging presentations for stakeholders, retailer discussions, and internal reviews to highlight narrative and voice
- Sustain brand consistency in retail settings through research, analysis, and optimized storytelling
- Partner closely with the digital team to craft copy for various online channels, enhancing campaigns to boost engagement and conversions
Qualifications
- Background in consumer goods, beauty, or similar sectors, with a portfolio of relevant work
- Bachelor’s degree in English, Marketing, Communications, Journalism, or related field preferred
- At least 8 years of professional experience
- Proactive initiator, effective communicator, inventive writer with strong grammar skills and enthusiasm for narrative consistency
- Skilled in developing copy for product packaging, descriptions, and multi-channel brand marketing
- Knowledgeable in content creation across marketing platforms and industry dynamics
- Capable of converting business goals into captivating consumer messages
- Proven ability to conceptualize and oversee projects from inception to completion
- Team-oriented collaborator with a positive attitude, receptive to input and focused on solutions
- Strategic and imaginative mindset, eager to innovate and introduce novel concepts
- Proficient in tools like Asana, Slack, and Figma
Education
Bachelor’s Degree
Benefits And Growth
- This is a temporary position covering a team member’s maternity leave
- Hourly compensation ranging from $60.00 to $75.00
- Position starts in May 2026