Senior Brand Marketing Manager at My Money Matters, Remote in United Kingdom

Lead brand marketing for a financial health platform serving public sector workers, owning the full B2C journey from first awareness to active membership with accountability for both creative campaigns and performance metrics.

Key Responsibilities

• Develop and execute brand campaigns rooted in customer insights across multiple channels
• Own the email marketing channel end-to-end, including planning, copy, build and performance
• Experiment with and expand new acquisition and engagement channels using a test-and-learn approach
• Report B2C performance to senior leadership and translate insights into actionable improvements
• Act as resident expert on products and audience to inform marketing strategy

Qualifications

• Minimum 4 years of marketing experience with proven end-to-end campaign ownership
• Outstanding copywriting skills for both short and long-form content
• Strong design sensibility and brand instinct
• Comfortable working across the full marketing mix rather than single-channel specialism
• Proven ability to build from scratch in fast-paced environments
• Self-starter with high agency, able to operate autonomously without constant supervision
• Data-literate with experience using insights to drive decisions and demonstrate results
• Skilled at cross-functional collaboration and influencing without direct authority
• AI-fluent for ideation and task automation

Benefits And Growth

• Fully remote working
• 25 days annual leave increasing with tenure, plus option to purchase 5 extra days
• Birthday off
• Collaborative team bonus
• Pension with salary sacrifice and AVC options
• Salary sacrifice schemes via Perkbox for car, gym and tech
• Medical cashback scheme
• Enhanced parental leave