Hands-on Creative Director who sets brand and creative strategy, leads external agencies and partners, and personally executes high-quality creative across all channels for a B2B SaaS company.
Key Responsibilities
- Develop and implement creative strategies aligned with brand objectives and business goals.
- Select, brief, and manage creative agencies and freelance partners; enforce brand standards and timelines.
- Evolve and maintain consistent brand identity across visual design, tone of voice, and storytelling.
- Create concepts and produce creative assets across digital, social, video, and event channels while directing external resources.
- Conceptualize integrated marketing campaigns that drive brand awareness and engagement.
- Collaborate with marketing leadership to build paid and organic ad creative, then use performance data to refine and optimize.
- Partner with marketing, product, and sales teams to align creative initiatives with business priorities.
- Own the creative production budget, scope projects, evaluate build-vs-buy decisions, and manage vendor costs.
- Enforce quality control to ensure all creative output meets brand guidelines and standards.
Qualifications
- Bachelor’s degree in Fine Arts, Graphic Design, Marketing, or Advertising; Master’s degree is a plus.
- 8+ years of creative experience, demonstrating both hands-on execution and strategic leadership, preferably in B2B SaaS or fast-growth tech.
- Strong portfolio showcasing diverse creative work across multiple mediums.
- Proficiency in Figma, Adobe Creative Suite, and related creative software.
- Excellent communication and presentation skills.
- Strategic mindset with understanding of marketing and brand development.
- Proven success managing external agencies and freelancers, including brief writing and quality oversight.
- Strong project management skills with ability to meet deadlines in a fast-paced setting.
- Awareness of emerging creative trends and technologies, including AI tools for asset production.
Education
Associate Degree
Benefits And Growth
- Salary range $125,000-$145,000 based on qualifications and experience.
- Possible restricted stock options.
- Full employee benefits package (see company website for details).