Senior Manager - Content and Brand at REE Medical, Remote in United States

Senior Manager leading brand strategy, content programs, and reputation management to build veteran trust and shape REE Medical’s voice, visual identity, and public perception across all customer touchpoints.

Key Responsibilities

• Own brand positioning, voice and tone, visual identity, and standards governance across every channel and touchpoint.
• Lead agency partnerships for brand alignment, content management, and editorial planning aligned with campaigns and lead-generation priorities.
• Partner with marketing teams on cross-channel content including SEO, landing pages, lifecycle email, and collateral while ensuring brand consistency and performance discipline.
• Evolve and enforce brand standards documentation, visual guidelines, voice and tone rules, style guides, and asset libraries.
• Conduct market and competitive research, incorporating social listening insights to inform strategy.
• Manage internal and external creative resources for quality, performance, and prioritization.
• Lead reputation management including review programs, competitive defense, and proactive advocacy.
• Ensure all content is culturally appropriate, accurate to veteran experience, and respectful of military service and VA disability claims.
• Develop and present performance reporting for SVP of Marketing and contribute to board-level and quarterly strategic updates.
• Support crisis and sensitive communications, partnering with Legal, Compliance, and Communications on messaging strategy.
• Stay current on regulatory developments and competitive activity; model ethical, rigorous, and creative practice while mentoring team members.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field; equivalent professional experience accepted.
• 7+ years of brand marketing, content marketing, or communications experience with direct ownership of brand, content programs, and creative output.
• Proven track record managing creative teams with measurable impact on brand health and demand generation metrics.
• Experience leading reputation management or brand defense strategies in trust-challenged, regulated, or scrutinized categories.
• Experience designing content programs across the full customer lifecycle with impact on engagement, demand generation, and brand health.
• Strong analytical skills using web analytics, social listening, brand tracking, and reputation monitoring tools.
• Strategic yet hands-on operator mindset; self-starter who takes full ownership with minimal supervision.
• Advanced writing and editing skills for technical, regulatory, and sensitive content; comfortable reviewing copy for accuracy, compliance, and brand voice.
• Strong written and verbal communication skills for presenting brand strategy, roadmaps, and results to senior leadership.
• Experience in regulated, compliance-sensitive, or healthcare-adjacent categories preferred; empathy for and understanding of the veteran community is a plus.

Benefits And Growth

• Competitive salary: $120,000 - $150,000/yr depending on experience.
• Comprehensive health, dental, and vision insurance with company-sponsored life insurance.
• Retirement savings plan with company match.
• Vacation, sick time, and holidays.
• Ongoing training, development programs, and advancement opportunities.
• Flexible work schedules and remote-first environment with annual company conferences.
• Employee assistance program for personal and family well-being.
• Employee discounts on products and services, recognition programs, and company-sponsored social events.
• Ability to travel twice per year for conferences and onsite meetings.