Brand Manager at Dropout Companies, Remote in United States

The Art Director & Brand Manager position involves leading social media strategies for Jams and Bronco brands at Dropout Companies, a Nashville-based CPG firm focused on launching and scaling innovative food products. This hybrid role combines creative direction, operational management, and hands-on execution to create compelling online content that drives brand engagement and retail success.

Key Responsibilities

• Develop and manage editorial calendars for both brands on a weekly basis with monthly planning
• Establish weekly creative routines including previews, reviews, and team meetings
• Link social content to retail performance metrics
• Perform hands-on design and art direction for key posts, campaigns, and product launches
• Handle rapid creation of content responding to trends, cultural events, and timely opportunities
• Elevate the visual standards across all brand outputs
• Draft creative briefs and distribute tasks to teams in design, 3D rendering, user-generated content, talent, community management, and public relations
• Set timelines for posts, campaigns, and launches, ensuring clear responsibilities, deadlines, and quality standards
• Facilitate smooth transitions between creative and execution teams
• Conduct feedback sessions on ongoing projects and ensure completion
• Perform final quality checks on all content prior to publication
• Generate weekly performance reports and provide insights for future directions
• Analyze successes, challenges, and trends from social feeds to inform subsequent strategies
• Maintain alignment among creative, execution, and leadership teams

Qualifications

• Proven experience managing high-impact social media feeds for brands where content is a key asset
• In-depth knowledge of Jams and Bronco products, target audience, and company mission
• Exceptional attention to detail and ability to multitask under pressure while maintaining organization
• Self-motivated with strong urgency, innovation within constraints, and system-building expertise
• Skilled in writing concise briefs, enforcing timelines, and managing creative operations without conflict
• Refined aesthetic judgment to identify and articulate improvements in visual content
• Data-driven approach to performance analysis, distinguishing viral moments from sustainable strategies
• Balanced assertiveness in opinions while fostering collaborative relationships
• Deep understanding of current and evolving internet trends and their business implications
• Passion for consumer brands and CPG industry
• 2.5 to 3 years in art direction, design, social media, or creative operations roles
• Portfolio showcasing personal creative contributions, not just oversight
• Proficiency in AI tools for image and video generation like Higgsfield, with examples of work
• Experience delivering high-volume content via structured editorial calendars
• Preference for background in CPG, lifestyle, or beauty sectors with retail presence
• Familiarity with tools: Figma and Canva for design, Higgsfield for AI generation, Monday.com and plot.so for operations, Archive and native analytics for social

Education

Unspecified

Benefits And Growth

• Private Health Insurance
• Paid Time Off
• Work From Home