Brand & Social Partner at Workana, Remote in Mexico

Mid-senior individual contributor to strengthen Workana’s brand as a clear, modern voice in the AI-native era, driving presence across social, content, creators, and founder channels while reporting directly to the CEO.

Key Responsibilities

• Own social strategy end-to-end: profiles, content engine, and community engagement
• Design and run an influencer/creator program to generate 100–200 pieces of weekly content about Workana
• Operate and amplify 1–3 founder or leader LinkedIn accounts in each person’s voice
• Develop and maintain a distinct point of view on the future of work, AI, and LatAm talent
• Leverage partnerships with brands, events, and communities to extend reach
• Produce content and creative assets across channels for subsequent paid amplification

Qualifications

• Deep, hands-on experience with social formats, platforms, and what drives engagement
• Proven track record building a content engine or creator/influencer program with measurable reach and growth
• Strong writing and POV-shaping skills beyond scheduling posts
• AI-native workflow: uses AI tools daily for drafting, repurposing, briefing, and analytics at high volume
• Fast execution, taste, and comfort operating as the sole owner of brand delivery
• High curiosity and ambition; not seeking a pre-built playbook or large team

Education

Bachelor’s Degree

Benefits And Growth

• Full-time individual contributor role, 100% remote
• Competitive compensation in USD
• Direct autonomy over brand budget, social strategy, editorial calendar, and creator model
• Opportunity to shape strategic decisions and participate in an expanding international company
• Professional growth within a lean, AI-first organization
• Reports directly to the CEO