Field Marketing Manager (Toronto) at Celsius, Remote in Canada

Lead on-the-ground marketing execution for a major energy beverage brand in the Toronto market, driving awareness, trial, and engagement through events, sampling, partnerships, and local activations while collaborating closely with sales.

Key Responsibilities

• Build and execute market marketing plans supporting the 360-marketing playbook and sales initiatives.
• Identify, negotiate, and activate local sponsorships, influencer partnerships, and community events.
• Recruit, hire, train, and manage part-time Brand Ambassadors and event staff.
• Analyze event performance and ROI; maintain monthly reports on budgets, expenses, and product forecasts.
• Coordinate day-to-day operations including warehouse management, vehicle maintenance, and invoice processing.
• Partner with local sales teams and distributors to align strategies and maximize in-store visibility and sales.
• Represent the brand at events, ensuring high-quality execution and consumer engagement.

Qualifications

• Minimum 5 years of grassroots and brand marketing experience.
• At least 3 years of direct people management experience.
• Strong understanding of local community events and planning/project management skills.
• CPG or beverage industry experience preferred.
• Ability to lead teams, set clear expectations, and foster a collaborative environment.
• Excellent organizational, time-management, and problem-solving skills.
• Valid driver’s license with clean driving record; ability to travel within territory and lift 25 lbs.
• Strong interpersonal skills and adaptability to changing business needs.

Benefits And Growth

• Comprehensive Medical, Dental & Vision benefits.
• Long- and short-term disability and life insurance.
• 10 vacation days per year and 11 paid company holidays.
• 401(k) with company match.
• Identity theft and legal services.
• Base salary range $95,000–$100,000 plus potential bonus and RSU eligibility.