Brand and Creative Strategist at Libertex Group, Remote in Mexico

Lead LATAM brand identity and creative direction for a fintech trading platform, shaping culturally resonant campaigns that build awareness and trust among regional traders while bridging global and local teams.

Key Responsibilities

• Define and drive LATAM creative strategy including campaign ideas, messaging, tone of voice, and overall brand direction.
• Develop and adapt campaigns to grow brand awareness and attract new traders while positioning the company as a top CFD broker in the region.
• Localize global brand campaigns and assets into culturally relevant concepts for Latin American audiences.
• Act as primary liaison between the LATAM team and the global Creative Studio to ensure campaigns are locally relevant and execution-ready.
• Manage and mentor the Social Media & Content Manager, guiding content strategy and creative execution across channels.
• Ensure brand consistency across messaging, visuals, and regional communications.
• Collaborate with compliance and legal teams to meet regulatory requirements for all campaigns.
• Support IB and Affiliate teams by creating co-branded assets and campaign toolkits.
• Identify and leverage regional trends, cultural moments, and market opportunities for timely campaigns.
• Coordinate with external agencies or freelancers while upholding creative quality standards.
• Track and analyze brand and campaign performance to refine creative strategy.

Qualifications

• 6–10 years of experience in brand strategy, creative strategy, or integrated marketing, ideally with both agency and client-side exposure.
• Proven success building or relaunching a brand or leading regional creative for a global brand in LATAM.
• Deep cultural fluency across key Latin American markets.
• Experience in financial services, fintech, or another regulated, trust-sensitive industry.
• Strong conceptual thinking with ability to develop campaign ideas from brief through presentation.
• Experience managing or mentoring creative or content team members.
• Familiarity with compliance review processes for financial content.
• Proficiency in English.

Benefits And Growth

• Monthly performance-based bonuses.
• 21 working days of annual leave.
• Unlimited Udemy Business membership.
• Corporate events and team-building activities.
• Professional and personal development opportunities in a fast-growing environment.