The Marketing Manager will take full ownership of brand strategy and marketing execution across multiple channels for a digital marketing company, including managing the CEO’s personal brand, driving paid and organic lead generation, and shaping overall marketing direction in a fast-paced, high-growth environment.
Key Responsibilities
- Develop and maintain brand strategy, visual identity, voice, and positioning across all platforms.
- Manage the CEO’s personal brand and social media presence to build authority.
- Oversee all company social media channels including Instagram, YouTube, Facebook, TikTok, and LinkedIn.
- Lead paid advertising strategy, media buying, and funnel optimization on Facebook, Instagram, and YouTube.
- Create conversion-focused copy for ads, social, email, and landing pages with strong offer angles.
- Build organic content strategy and lead generation through SEO, content calendar, and community engagement.
- Partner with video team to ensure high production quality for all content types.
- Refine front-end offers, funnel messaging, and conversion architecture.
- Develop full campaign concepts including hooks, angles, and marketing frameworks.
- Own quarterly marketing roadmap, KPI tracking, budget allocation, and performance reporting.
- Position the company as a premier brand through public-facing content and partnerships.
- Optimize GoHighLevel and marketing automation tools for campaigns and CRM.
Qualifications
- 3 to 5+ years of experience in branding, social media marketing, and marketing management with proven results.
- Deep understanding of brand strategy and equity protection.
- Expert-level copywriting skills in direct response and sales-focused messaging.
- Hands-on paid media and media buying experience on Facebook/Instagram and YouTube including CPL, ROAS, and funnel optimization.
- Proven organic lead generation experience with social media scaling.
- Creative strategy development for full campaigns including hooks, angles, and visuals.
- Multi-platform social mastery across Instagram, YouTube, Facebook, TikTok, and LinkedIn.
- Video content and post-production direction experience.
- Data-driven decision making and analytics literacy.
- GoHighLevel experience is a strong plus.
- Experience in high-ticket B2B, coaching, or consulting space is a significant advantage.
Benefits And Growth
- $65,000 to $100,000 On-Target Earnings plus performance bonus.
- Direct access to leadership.
- Full creative ownership over a growing brand.
- High-performance office culture in Tampa, FL at Rocky Point.
- Real impact on revenue.
- Health, vision, dental, and medical benefits.