Divisional Marketing Manager at Perry Homes, Tampa, United States

The Divisional Marketing Manager directs strategic marketing efforts for communities in an operational division, focusing on long-term planning, brand consistency, and effective implementation. Serving as a liaison between corporate marketing and local operations, the role involves crafting detailed marketing strategies, assessing campaign outcomes, and adjusting approaches based on market dynamics and organizational objectives. Additionally, it offers essential guidance to sales and leadership teams, aligns with broader company marketing aims, and supervises practical execution through specialists or external partners.

Key Responsibilities

• Formulate and implement data-driven marketing strategies for all divisional communities, aligning with regional management directives, business objectives, and sales projections.
• Perform continuous evaluations of community performance, market trends, consumer patterns, and competitor actions to inform marketing strategies and assess community vitality.
• Conduct routine visits to community sites to maintain operational awareness.
• Create and deliver comprehensive divisional marketing plans, objectives, and campaign results to divisional and corporate leadership.
• Contribute marketing expertise to business planning discussions and partner with executives on pricing, product positioning, and absorption tactics for new communities.
• Oversee the divisional marketing schedule to align initiatives with product introductions, sales targets, seasonal factors, and inventory demands.
• Collaborate with division presidents and leaders on launch strategies for new communities, encompassing branding and pre-opening promotions.
• Assist in developing sales team capabilities, including regular participation in monthly sales meetings.
• Work with regional management to establish, monitor, and report on the divisional advertising budget.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• At least three years of advancing marketing experience, including strategy and planning.
• Demonstrated success in creating and implementing integrated marketing campaigns using data and performance metrics.
• Solid business insight and proficiency in partnering with senior executives on market entry tactics and community expansion plans.
• Knowledge of digital marketing platforms, CRM software, and analytics tools for campaigns.
• Superior communication and presentation abilities to simplify complex data into actionable advice.

Education

Bachelor’s Degree

Benefits And Growth

• Competitive pay and comprehensive benefits, including medical, dental, and vision insurance.
• Financial planning resources.
• Generous time off and work-life balance options.
• Family and lifestyle support programs.
• Professional development and advancement opportunities.
• Collaborative, inclusive, dynamic, and employee-focused culture.
• Stable organization with a solid industry standing.
• Commitment to integrity, excellence, and customer service in a diverse workplace.