Trade Marketing Manager at SIGMA-US, Scottsdale, United States

Develop and execute trade marketing strategies for designated regions, aligning with corporate goals and serving as a key connector between marketing, innovation, and sales teams in the global food industry.

Key Responsibilities

• Design and execute channel and customer campaigns using consumer and category insights, including trends, ethnographic, macroeconomic, and benchmark data.
• Implement global methodologies and tools to communicate category, trade, and shopper strategies.
• Define category business strategies, monitor market niches, identify opportunities for short- and medium-term actions, and propose product rationalization criteria and timelines.
• Manage marketing initiatives, develop advertising plans and campaign launches, collaborate with regional, sales, logistics, and marketing teams, and evaluate product innovation impacts.
• Forecast new products based on sales volume, customer acquisition, pricing, and profitability analysis.
• Validate trading profitability, recommend pricing proposals, and manage promotional strategies, incentives, and discounts.
• Co-design brand activation plans at point of sale, manage merchandising, inventory, and product availability, and negotiate POS materials.
• Develop and control trade marketing budgets in collaboration with marketing leads.
• Generate demand planning for campaigns, new products, and promotions.
• Coordinate with BTL agencies, communicate brand value to sales teams, and review trade marketing plan implementation.
• Track and measure metrics, communicate results, and provide actionable recommendations to stakeholders.
• Manage brand performance, KPIs, and action plans based on data.
• Hire, train, supervise, and evaluate assigned personnel.
• Perform other assigned duties.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field, or equivalent experience.
• Five years of brand management experience.
• Two years of consumer-packaged goods experience.
• One year of supervisory or leadership experience.
• Ability to identify complex problems and implement solutions through collaboration.
• Strong communication skills to convey complex ideas clearly across organizational levels.
• Proficiency in building cross-functional relationships and fostering collaboration.
• Advanced skills in Microsoft Office, including Outlook, Word, PowerPoint, and Excel.
• Bilingual in English and Spanish preferred.
• Project management skills preferred.

Education

Bachelor’s Degree

Benefits And Growth

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Retirement plan
• Tuition reimbursement
• Vision insurance