Trade Marketing Manager at SIGMA-US, Phoenix, United States

Trade Marketing Manager role involves leading trade marketing efforts by creating and executing initiatives aligned with corporate goals, acting as a key connector across marketing, innovation, sales, and regional teams to drive category growth and brand performance.

Key Responsibilities

• Design and execute channel and customer campaigns using consumer insights, category strategies, and global tools
• Define business strategies per category, identify market opportunities, and propose product rationalization plans
• Develop and manage marketing initiatives, campaigns, and launches in collaboration with stakeholders, evaluating product impacts
• Forecast new products, analyze sales data, and generate demand plans for campaigns and promotions
• Validate profitability of trade conditions, recommend pricing, and manage promotional strategies and incentives
• Co-design brand activation at point of sale, oversee merchandising, inventory, and negotiate POS materials
• Develop and control trade marketing budgets in partnership with marketing leads
• Coordinate with BTL agencies, communicate brand value, and monitor implementation of trade plans
• Track metrics, report results, and provide recommendations to stakeholders
• Hire, train, supervise, and evaluate assigned personnel, handling performance and disciplinary matters

Qualifications

• Bachelor’s degree in computer engineering, finance, or marketing
• One year experience in business intelligence or sales analyst role
• Proficiency in database programs
• Strong verbal and written communication skills
• Bilingual in English and Spanish
• Skills in SAP sales module and mobile devices
• Ability to recommend solutions based on data analysis from systems or imperfect information
• Strong attention to detail and data accuracy
• Understanding of business processes and procedures
• Strong technical, report-running, and analytical abilities
• Problem troubleshooting skills
• Ability to work in a matrix organization with multiple teams

Education

High School or equivalent

Benefits And Growth

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Paid time off
• Vision insurance
• And more