The Marketing & Community Manager will spearhead regional branding efforts, cultivate communities, and forge partnerships to establish Vortexa as a leader in high-growth energy markets, collaborating with headquarters, sales, and analyst teams to deliver tangible business results through comprehensive marketing strategies.
Key Responsibilities
- Develop and implement regional marketing strategies in alignment with global branding and go-to-market objectives to enhance Vortexa’s visibility at industry events, online platforms, and partner networks.
- Create and manage engagement programs such as roundtables, forums, and small events to strengthen connections with customers, prospects, partners, and influencers, positioning Vortexa as a key industry hub.
- Collaborate with partners on joint campaigns, events, and content to expand reach and integrate into new audiences and ecosystems.
- Organize regional events, sponsorships, speaking engagements, and executive meetings, handling all aspects from planning and budgeting to execution and follow-up.
- Adapt and promote Vortexa’s market insights and intelligence through local channels and events, ensuring relevance and integration into regional discussions.
- Work alongside sales and commercial teams to synchronize marketing, community, and partnership activities with revenue targets, while monitoring and reporting on their effects on leads and opportunities.
Qualifications
- 5–7 years of experience in B2B marketing, regional or field marketing, community management, or partnerships, preferably in technology, SaaS, energy, or financial sectors.
- Track record of creating and delivering regional marketing strategies that boost brand recognition, engagement, and sales pipeline.
- Proven expertise in managing full-cycle in-person and virtual events, including conferences, sponsorships, roundtables, and workshops.
- Practical knowledge of digital tools like email, social media, content marketing, and webinars to amplify regional efforts.
- Experience collaborating across functions with sales, product/analyst, and central marketing teams in matrix or global settings.
- Proficiency with CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo for tracking activities, contacts, and return on investment.
- Robust grasp of B2B marketing integration across physical and digital mediums, with ability to tailor campaigns to local cultural and customer contexts.
- Analytical capabilities to analyze data, spot patterns, and guide decisions based on evidence.
- Strong project and budget oversight skills, enabling concurrent management of diverse initiatives.
- Excellent relationship-building and stakeholder influence abilities with internal and external parties.
- Organized, detail-focused, autonomous operator who excels in dynamic, scaling environments and embraces innovative problem-solving with data-informed adjustments.
Benefits And Growth
- Equity through stock options in a rapidly expanding, promising company.
- Dynamic, inclusive work environment fostering collaboration, merit-based culture, and recognition of innovative and results-oriented approaches.
- Chance to engage with AI-powered solutions in a growth-stage firm alongside commodity trading specialists.
- 401k plan with up to 2% employer matching contributions.
- Comprehensive private health insurance via Blue Cross Blue Shield.
- Dental and vision coverage provided through Guardian.
- Volunteering program to support personal and community contributions.