Marketing Manager at M/I Homes, Dallas, United States

Oversee divisional marketing efforts for a prominent homebuilder by crafting strategies that align with corporate goals, drive sales through targeted campaigns, and foster partnerships to enhance market positioning and community absorption.

Key Responsibilities

• Develop and execute comprehensive short- and long-term marketing strategies to support sales, revenue, and strategic objectives.
• Recommend marketing approaches for housing communities, including presentations, model homes, and amenities.
• Collaborate with senior leaders to define product positioning, pricing, and promotional tactics.
• Analyze financial, technological, and demographic trends to identify opportunities and counter competition.
• Coordinate with corporate marketing on advertisements and promotions across print, online, electronic media, and direct mail.
• Evaluate product positioning, packaging, and pricing to maximize market share.
• Monitor competitors’ products and marketing efforts in partnership with sales leadership.
• Cultivate relationships with industry influencers and strategic partners.
• Perform marketing surveys on product concepts and provide insights for development.
• Prepare and present marketing reports to executive management.
• Ensure consistent corporate image and brand across all products, materials, and events.
• Support special projects and additional duties as needed.

Qualifications

• Bachelor’s degree or equivalent with at least 5 years of related experience; homebuilding experience required.
• Willingness to travel.
• Strong communication, organizational, and leadership skills for engaging executive managers.
• Strategic thinking and analytical abilities.
• Proven marketing expertise and innovative mindset.
• Capacity to create adaptable plans for dynamic environments.

Education

Bachelor’s Degree

Benefits And Growth

• Comprehensive benefits including medical, dental, vision coverage.
• Paid time off, holidays, and parental leave.
• Traditional and Roth 401(k) options with profit sharing.
• Employee stock purchase and home purchase plans.