Brand Experience & Field Marketing Manager at Shift Robotics, Austin, United States

Lead brand experiences and field marketing efforts to transform viral product interest into scalable revenue via immersive events, demonstrations, and strategic partnerships in a dynamic consumer tech environment.

Key Responsibilities

• Plan and execute live demonstrations, pop-up events, and field activations nationwide and internationally to achieve measurable conversions
• Develop and manage an event calendar including trade shows, technology expos, consumer festivals, and retail engagements for optimal product impact
• Establish and oversee a demonstration program covering unit logistics, staff training, and standard operating procedures for effective product trials
• Collaborate with retail partners like IKEA on in-store activations, endcap displays, and joint marketing initiatives
• Document event content such as videos, testimonials, and social media assets to integrate into digital marketing channels
• Manage brand representation at industry conferences like CES, including booth setup, staffing, and post-event follow-up
• Monitor and analyze field marketing performance metrics including conversion rates, event-generated revenue, acquisition costs, and audience engagement
• Foster connections with target communities such as runners, commuters, and warehouse workers to build product advocacy
• Collect user insights from events and relay them to the engineering team for product enhancements

Qualifications

• 3–5 years of experience in experiential, field, brand activation, or event marketing, preferably with consumer hardware, direct-to-consumer, or electronics brands
• Proven history of events yielding tangible business outcomes like revenue or sales pipeline growth, beyond mere awareness
• Practical expertise in operating events, including booth management, demo coordination, staff training, and on-site issue resolution
• Robust project management abilities to handle simultaneous events across multiple locations
• Proficiency in capturing and directing event content for photo, video, and social media that resonates digitally
• Analytical approach focused on metrics like cost per demonstration, conversion rates, and return on investment
• Strong interpersonal and communication skills for engaging customers, partners, retailers, media, and industry professionals
• Commitment to 30–50% travel, increasing during high-event periods
• Desirable: Prior work with retail activations, including in-store demos, endcap programs, and co-marketing with major retailers
• Optional: Background in robotics, wearables, mobility devices, or consumer technology

Education

Bachelor’s Degree

Benefits And Growth

• Establish the field marketing department from the ground up at an innovative company pioneering a novel product category
• Gain direct collaboration with the CEO and founding team, influencing revenue and brand strategy
• Receive competitive compensation including a performance bonus linked to overall company revenue
• Enjoy a unique chance to promote a groundbreaking product that captivates audiences
• Thrive in a compact, agile team of about 15 members worldwide, with immediate visibility of contributions