Global Brand Manager - Remescar at Karo Healthcare, Rotterdam, Netherlands

Take full ownership of Remescar’s global growth strategy and commercial performance while driving brand positioning, P&L, and cross-market execution in an entrepreneurial FMCG setting.

Key Responsibilities

• Lead the global growth strategy for Remescar, owning the 1–3 year brand plan and driving delivery across key markets.
• Define a clear, differentiated brand positioning, including purpose, claims, and visual identity.
• Own the full brand P&L, ensuring strong performance across sales, margin, and brand equity.
• Develop and guide global media and content strategies across retail, e-commerce (Amazon & D2C), and digital touchpoints.
• Create best-in-class global toolkits to win in-store and on the e-shelf.
• Partner with markets in implementing high-impact campaigns and optimizing path-to-purchase performance.
• Drive insight-led innovation and manage the product portfolio lifecycle to unlock growth opportunities.
• Collaborate cross-functionally with e-commerce, performance, and portfolio teams to accelerate online growth.
• Monitor and analyse brand performance, identifying opportunities and taking swift corrective action.
• Define global pricing and promotional strategies, supporting local market execution.

Qualifications

• 5–10 years’ experience in brand or product management within FMCG, health & beauty, or a fast-moving consumer environment.
• Proven track record of building brands and managing full P&L in competitive categories.
• Strong experience in e-commerce, including Amazon and D2C channels.
• Commercially driven, analytical, and confident working with data to inform decisions.
• Comfortable operating in a fast-paced, agile, and sometimes ambiguous environment.
• Hands-on mindset with the ability to balance strategy and execution.
• Strong stakeholder management and collaboration skills across international teams.
• Excellent communication skills in English (written and verbal).
• Degree in business, marketing, or a related field.

Benefits And Growth

• Opportunity to create, grow, and encourage.
• Apart from a competitive salary pack, there are lots of growth opportunities to meet your personal ambitions.
• Flexible schedule and life work balance.
• Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry.
• Very positive work environment in a young, international, and motivated team.
• Start-up spirit while being a part of the large international organization with strong values.
• Karo Healthcare has a Diverse & Inclusive environment.