Brand Manager at Vitabiotics, London, United Kingdom

Oversee and grow a portfolio of established vitamin and supplement brands by coordinating offline marketing activities, partnerships and performance monitoring within a collaborative, innovation-focused team.

Key Responsibilities

• Manage day-to-day brand activities for a portfolio of leading supplement brands.
• Plan and execute ATL and BTL offline campaigns, including radio, print, outdoor advertising and celebrity ambassador programmes.
• Coordinate brand partnerships, licensed products, charity collaborations, sampling and offline BTL communications.
• Align internal teams on brand plans and provide input into cross-functional campaigns.
• Serve as primary contact for external stakeholders, ensuring contractual compliance.
• Support new product development by contributing brand requirements and defining launch plans.
• Maintain up-to-date brand assets and promotional materials compliant with industry regulations.
• Organise internal and external marketing events and prepare brand presentations for sales and export teams.
• Track marketing expenditure and ensure campaigns remain within approved budgets.
• Monitor brand performance using data sources such as Circana.

Qualifications

• Extensive brand management and marketing experience, ideally within an FMCG branded environment.
• Experience or strong interest in healthcare, nutrition or licensed brands.
• Offline marketing expertise.
• Excellent attention to detail and strong consumer and technical writing skills.
• Proven ability to juggle multiple projects and deadlines in a fast-paced, hands-on team.
• Strong organisational skills with flexibility to adapt to change.

Education

Bachelor’s Degree

Benefits And Growth

• 24 days annual leave plus bank holidays and birthday day off.
• Bupa dental cover and private medical insurance.
• 50% staff discount on Vitabiotics products.
• Staff skills training and health & wellbeing programme.
• Pension contributions and sick pay support.
• Free onsite parking and EV charging.
• Enhanced maternity/paternity leave.
• Company events, fresh fruit and snacks.
• Two paid charity days per year.