Marketing Manager at The Beauty Tech Group, Alderley Edge, United Kingdom - 23 Mar

Seeking a proactive Marketing Manager to spearhead the launch and development of ZIIP Skincare, crafting strategic direction, brand essence, and positioning as a top-tier premium skincare option.

Key Responsibilities

• Contribute to pre-launch brand and marketing strategies for ZIIP Skincare, shaping positioning, messaging, and market entry tactics.
• Oversee complete campaign management for product introductions, from ideation to creative production and implementation.
• Create brand narratives and campaign ideas based on customer research, scientific validations, and industry developments.
• Partner with design teams to produce engaging assets for retail and digital platforms.
• Foster partnerships with retail and e-commerce entities to enhance distribution and brand exposure.
• Coordinate with internal teams in partnerships, social media, performance marketing, and product development for unified brand communication.
• Monitor and evaluate campaign outcomes, converting insights into optimization strategies.
• Oversee marketing expenditures effectively, allocating resources for optimal results during and post-launch.
• Keep abreast of skincare innovations, clinic-based beauty advancements, and competitive landscapes to maintain relevant brand positioning.

Qualifications

• Over 5 years in brand marketing, with demonstrated success in nurturing emerging brands.
• Essential background in skincare, beauty, or similar consumer sectors; preference for clinic-focused skincare experience.
• Advantageous familiarity with retail and online distribution channels.
• Self-motivated mindset, thriving in uncertain conditions and building initiatives from the ground up.
• Proficiency in converting consumer and clinical data into persuasive messaging and creative ideas.
• Robust project management capabilities for juggling various tasks and timelines in dynamic settings.
• Team-oriented style with cross-disciplinary marketing collaboration experience.
• Superior written and oral communication abilities.

Education

Unspecified

Benefits And Growth

• 25 days of annual leave, increasing with tenure, plus a holiday purchase option.
• Auto-enrollment pension plan.
• Remote work every Wednesday.
• On-site café, gym, and complimentary parking.
• Employee discounts on CurrentBody Skin, ZIIP Beauty, and Tria Laser products.
• Subsidized commuting, Cycle to Work program, and EV/technology initiatives.
• Support for further education, employee assistance services, and improved family leave policies.
• Social gatherings, office brunches, and professional growth opportunities.