Lead the go-to-market efforts for Unith, an emerging leader in enterprise conversational AI, by directing brand and product marketing initiatives to establish a new category and position the company as a strategic partner at the nexus of technology, consulting, and business transformation.
Key Responsibilities
- Define and manage the narrative for conversational AI humans as an innovative interface and position Unith as a pioneer in real-time AI interactions
- Develop a premium brand identity that integrates consulting and platform elements
- Create engaging messaging tailored to enterprise executives, product developers, and innovation directors
- Promote thought leadership through LinkedIn posts, case studies, perspectives, and events to influence industry views
- Produce narratives that transform Unith’s image from AI supplier to essential collaborator
- Direct go-to-market plans for key applications including training, onboarding, sales, and customer support
- Convert intricate features like real-time streaming, dialogue design, AI retention, and integrations into tangible business advantages
- Prepare sales support resources, value propositions, and presentations for clients
- Collaborate with product, engineering, and implementation teams to introduce new features
- Ensure messaging supports lead generation and revenue goals
- Expand the marketing team in product, content, and brand areas
- Cultivate an environment emphasizing precision, agility, and excellence
- Work across sales, product, engineering, and executive functions
- Partner with revenue groups to aid complex sales processes and key agreements
Qualifications
- At least 3 years in marketing within B2B SaaS, AI, or enterprise tech sectors
- Track record of growing marketing operations in fast-paced settings
- Deep knowledge in product marketing, brand development, and enterprise messaging
- History of aiding enterprise sales and advisory go-to-market approaches
- Outstanding skill in narrative crafting to distill advanced tech into persuasive stories
- Entrepreneurial approach, thriving in uncertain and dynamic conditions
- Experience with AI, dialogue systems, or nascent tech marketing
- Involvement in category development or brand pivots
- Insight into enterprise decision-makers and change management
- Collaboration with technical groups like product, engineering, and AI specialists
- Capacity to interact with diverse stakeholders from operations to executives
- Practical involvement in expansion marketing, performance tactics, or paid channels
- Proficiency in Google Ads and Meta Ads Manager; additional experience in TikTok, YouTube, or similar platforms
Benefits And Growth
- Hybrid work arrangement in Barcelona
- Central Barcelona office location
- Remote work option from any location
- Meal allowance during office days
- Private health coverage via Alan
- Adaptable benefits compliant with Spanish tax laws
- Discounted ClassPass membership