Media Planner at moomoo, Sydney, Australia

Seeking a Media Planner to aid in developing and executing awareness-driven media campaigns for moomoo in Australia, emphasizing digital, publisher, out-of-home, and other channels to boost brand recognition and expansion among local investors, while collaborating with brand, marketing, and creative teams for timely, budget-conscious delivery with performance analysis.

Key Responsibilities

• Partner with the Head of Brand to devise media strategies aligning with awareness and growth goals in Australia.
• Direct media planning and placement for awareness campaigns on digital platforms, publishers, and select offline channels.
• Cultivate partnerships with media agencies, vendors, publishers, and platforms to obtain impactful placements and enhance awareness media spending.
• Track campaign results and evaluate metrics like reach, frequency, engagement, traffic increases, and channel visibility impacts.
• Offer insights to refine media plans, boost campaign performance, and elevate media investment returns.
• Assist in crafting media strategies for brand-awareness efforts and multi-channel programs.
• Oversee schedules, budgets, and integrated channel execution for seamless campaign rollout.
• Collaborate with internal and external creatives to tailor assets for various media types while maintaining brand integrity.
• Spot new awareness prospects in publishers, creators, sponsorships, and investor networks to amplify moomoo’s Australian presence.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or equivalent.
• At least 3 years in media planning, integrated campaigns, brand marketing, or digital media focused on awareness.
• Demonstrated expertise in handling multi-channel media campaigns.
• Solid knowledge of media buying, including budgeting, placement tactics, and optimization.
• Proficiency in using performance dashboards and awareness metrics.
• Strong abilities in project management, communication, and stakeholder coordination.
• Preferred background with finance, business, investing, or news audiences/media, though not required.

Education

Bachelor’s Degree