Marketing Lead- Tea at Tata Consumer Products - USA, Woodcliff Lake, United States

The Marketing Lead for Tea will spearhead strategic initiatives for the US tea brand portfolio at TCP-USA, focusing on enhancing brand equity, driving innovation, and accelerating omnichannel growth with a emphasis on e-commerce, while fostering cross-functional partnerships.

Key Responsibilities

• Direct annual strategic planning and business reviews, incorporating consumer insights, competitive analysis, and financial metrics.
• Oversee end-to-end strategy and performance for multiple tea brands, defining roles, positioning, and growth plans.
• Maintain brand health and equity by balancing investments, innovation, and market priorities.
• Develop and execute integrated marketing campaigns across various channels.
• Ensure uniform brand identity in packaging, communications, visuals, and narratives.
• Manage e-commerce expansion across direct-to-consumer, marketplaces like Amazon, retailer sites, and quick commerce.
• Collaborate with digital teams on e-commerce execution, including product pages, brand stores, search optimization, reviews, content, and analytics.
• Drive e-commerce innovation and digital activations for online channel success.
• Foster relationships between international innovation and US execution teams for portfolio optimization.
• Mentor associate brand managers to enhance team capabilities.
• Work with sales on retail strategies, presentations, shopper marketing, and activations.
• Coordinate with supply chain on demand forecasting, product development, and lifecycle management.
• Oversee agency partners in creative, media, and research for impactful, data-driven outcomes.
• Handle brand P&L, including revenue projections, product mix, and budgeting.
• Analyze market data, research, and metrics to inform decisions; track trends, competitors, and consumer insights.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field (MBA preferred).
• 5-8 years of brand management experience (portfolio management preferred).
• Proven track record in managing brand P&L.
• Strong analytical abilities to convert insights into strategies.
• Experience in collaborative, matrixed global environments.
• Excellent leadership, communication, and project management skills.
• Proficiency in e-commerce, digital marketing, or omnichannel approaches.
• People management experience.
• Skill in managing external agency partners.
• Entrepreneurial mindset with ownership.
• Knowledge of retail landscape and sales influence.
• Familiarity with consumer goods, especially food and beverages.
• Passionate, resilient approach to challenger brands.

Education

Bachelor’s Degree

Benefits And Growth

• Total Target Compensation: 140,000 USD to 160,000 USD per year, including base and bonus.
• Comprehensive benefits program with retirement plan, private health coverage, Employee Assistance Programs (EAP), leave entitlements, and TCP discounts.