Brand Copywriter Lead at Sans, Los Angeles, United States

Spearhead the creation and refinement of Sans’ brand voice and narrative strategies, ensuring cohesive storytelling that resonates across digital, social, and physical channels to foster trust, authority, and customer loyalty.

Key Responsibilities

• Establish and refine tone of voice guidelines, messaging frameworks, and brand narratives aligned with overall strategy
• Develop compelling copy for website elements, email/SMS campaigns, organic social media, and packaging to maintain consistency and emotional impact
• Produce content that enhances brand authority, supports SEO efforts, and provides value to audiences focused on healthier home living
• Adapt social media copy for platforms like Instagram, YouTube, and LinkedIn, collaborating with creators for authentic execution
• Craft scripts for product videos, social content, and extended storytelling formats that align with messaging objectives
• Collaborate on go-to-market product launches, transforming features into benefit-driven stories integrated with the brand narrative
• Guide creative teams on verbal-visual alignment, providing feedback and developing scalable guidelines for brand execution
• Manage copy for physical assets like packaging, manuals, and inserts to reinforce brand voice and enhance user experience

Qualifications

• Bachelor’s degree or equivalent in copywriting, marketing, or communications, with 3-6+ years of multi-channel experience including email/SMS, web, and long-form content
• Proven track record in lifecycle copy such as welcome flows, promotions, re-engagement, and transactional messages
• Knowledge of SEO practices and their integration with copy for organic search optimization
• Familiarity with email platforms like Klaviyo and basic performance metrics; scriptwriting for video or brand content preferred
• Background in startup, DTC, or e-commerce copywriting, including direct mail, landing pages, and organic social
• Exceptional writing skills to simplify complex concepts into engaging narratives across formats and audiences
• Strategic mindset for linking copy to broader narratives and creating scalable frameworks
• Strong judgment and taste to deliver high-quality feedback and maintain consistency
• Self-motivated with ability to thrive in ambiguous environments and drive initiatives independently
• Collaborative influencer skilled in cross-functional partnerships with creative, lifecycle, e-commerce, and product teams
• Detail-oriented focus on craft across all touchpoints, from campaigns to instructions
• Curious approach to innovating with new channels and storytelling methods

Benefits And Growth

• Competitive base salary of $80,000-$100,000, plus bonus and equity based on experience
• Fully paid medical, dental, and vision coverage
• 401k contribution opportunities
• Unlimited PTO and 11+ paid holidays
• Hybrid work model in Culver City, LA (3 days/week in-office)
• Complimentary Sans products