Brand Lead at Plum Fintech, London, United Kingdom

The Brand Lead position at Plum entails spearheading the evolution of the company’s visual and verbal identity, crafting a resonant brand narrative, and ensuring seamless integration across marketing, product, and customer interactions to foster trust and leadership in the fintech landscape.

Key Responsibilities

• Assume responsibility for enhancing Plum’s visual and verbal identity to align with expanding products, rapid expansion, and global reach.
• Develop a distinctive brand narrative that engages diverse markets and positions Plum as an essential financial ally.
• Provide guidance on customer segments and leverage research and data to align branding with user motivations.
• Perform market analysis to uncover trends and insights informing brand evolution.
• Direct the creation and rollout of comprehensive brand guidelines.
• Collaborate with marketing and product groups to maintain brand consistency from app interfaces to external ads.
• Serve as advisor to design and creative teams for uniform execution of brand aesthetics and voice throughout user experiences.
• Establish scalable processes and resources for consistent brand application across teams.
• Monitor and mitigate inconsistencies in brand expression as the primary authority.
• Manage multi-channel brand campaigns to boost awareness and affinity, partnering with paid marketing.
• Adapt brand positioning into engaging, market-specific campaigns.
• Partner with internal creative teams for premium, aligned deliverables.
• Oversee external agency collaborations for strategic brand outputs.
• Contribute to social media by defining voice, directing content, and upholding channel uniformity.

Qualifications

• Possess over 8 years in brand or creative strategy, preferably in fast-scaling B2C tech, with fintech as an advantage.
• Excel as a storyteller linking audiences to Plum’s goals via persuasive narratives.
• Base choices on competitive positioning and user behavior insights.
• Maintain elevated standards for visuals and support teams in delivering top-tier creative work.
• Foster collaboration, influencing executives and motivating groups.
• Eagerly adopt innovative tools to boost efficiency.
• Prosper in ambiguous, high-pressure settings with shifting demands, starting promptly and resolving issues swiftly.
• Manage multiple initiatives efficiently under tight timelines with strong organization and adaptability.
• Embrace AI and emerging tech for enhancement, incorporating them into processes while preserving quality, and iterating based on results.

Benefits And Growth

• Equity through stock options
• Comprehensive private health coverage
• Dedicated annual training allowance
• Access to Plum Premium features
• Rewarding employee referral program
• Hybrid work model with minimum two office days weekly in London, Athens, or Cyprus
• Complimentary team meals
• 25 vacation days plus public holidays
• 45 remote work days annually
• Two-week sabbatical following four years of service
• Improved parental leave policies
• One annual paid day for volunteering
• Yearly team excursion to an unexpected location
• Vibrant, inclusive workplace environment