GAIN Marketing - Brand & Content Lead at This is Gain Ltd, London, United Kingdom

Oversee the global branding and content strategy for GAIN, collaborating with leadership and business units to craft a cohesive identity and engaging narratives across digital platforms, enhancing awareness and connections with stakeholders.

Key Responsibilities

• Collaborate with the Marketing Director and Creative Studio to create the GAIN Brand Book, outlining identity, tone, and visual elements for all interactions.
• Develop and distribute branded resources such as social templates, event materials, and internal tools, while maintaining brand consistency across the organization and units.
• Support business unit teams with brand and content needs when required.
• Direct the production of central audiovisual content, including showreels and thought leadership videos, in partnership with teams to deliver insightful storytelling on digital platforms.
• Maintain a centralized repository of premium content assets and usage guidelines for team-wide application.
• Manage the GAIN website’s content quality, technical maintenance, and ongoing improvements, including leading its redesign in terms of design, structure, user experience, and creativity.
• Formulate and execute SEO and PPC initiatives to boost visibility, interaction, and results in key markets and expansion zones.
• Handle social media planning, including platform tactics, campaign rollout, and performance enhancements.
• Monitor business unit marketing efforts to identify and promote group-level content and narratives.
• Foster inter-unit partnerships for collaborative initiatives that strengthen the GAIN brand and generate results.
• Create and send tailored newsletters to specific groups, covering insights, updates, and internal news.
• Implement efficient workflows for content creation, review, and distribution organization-wide.
• Align operations between Marketing, Creative Studio, and business units for optimal coordination.
• Mentor and co-manage the Marketing Executive to aid their growth and task management.
• Serve as the primary resource for best practices in branding, content, and social media within GAIN.

Qualifications

• Demonstrate high energy and innovative creativity.
• Possess established expertise in leading brand, content, or marketing efforts in agency, consulting, or creative technology settings.
• Exhibit comprehensive knowledge of brand frameworks, digital marketing techniques including SEO, PPC, and social media, plus multi-format content creation.
• Apply a keen aesthetic sense to convert strategies into exceptional visual and textual outputs.
• Have track record in overseeing websites, content workflows, and brand introductions using internal and external collaborators.
• Show strong project coordination and stakeholder interaction abilities, juggling high-level goals with practical execution.
• Be an assured communicator and team player, adept at directing creatives, editing text, and presenting outcomes to executives.
• Hold enthusiasm for producing content that motivates, educates, and fosters relationships.

Education

Bachelor’s Degree

Benefits And Growth

• Private Medical Insurance
• Life Assurance
• Income protection
• Employee Assistance Programme
• Cycle to Work salary sacrifice scheme
• Tech & Wearables salary sacrifice scheme
• Octopus EV Scheme
• Discounts and deals on items ranging from hotels and holidays to hormone testing, cinema, gyms, and will writing