Brand Marketing Lead - Advertising at The Very Group, London, United Kingdom

Oversee social media-driven brand marketing efforts for a leading digital retailer, focusing on strategic planning, execution, and evaluation to boost customer acquisition, commercial performance, and brand affinity among family audiences.

Key Responsibilities

• Direct the complete lifecycle of ongoing social media campaigns to align with key performance objectives and influence brand consideration factors.
• Develop engaging communications strategies for product categories to foster customer expansion and reinforce brand positioning.
• Cultivate effective partnerships with internal stakeholders and external agencies to facilitate seamless collaboration.
• Guide and mentor a team of two direct reports to enhance their professional development and output.
• Prepare quarterly media planning documents for category and customer engagement, evaluate proposals, and suggest optimal strategies for executive approval.
• Collaborate with creative teams to ensure a unified, platform-optimized creative direction that adheres to retail best practices.
• Verify that all content is tailored to specific channels, consistent with brand guidelines, and optimized for social platforms.
• Apply strategic oversight to maintain focus on objectives, promote ongoing enhancements, and simplify complex projects.

Qualifications

• Proven track record in managing marketing projects within dynamic, agile settings.
• Demonstrated leadership capabilities, including autonomous decision-making and engaging senior executives.
• Robust organizational and multitasking abilities to handle diverse concurrent initiatives.
• Superior communication proficiency in both written and oral forms to articulate concepts effectively.
• Skill in offering strategic guidance and insightful feedback to keep deliverables on target.
• Knowledge of retail basics and their integration into online platforms.
• Hands-on experience in crafting and implementing social media-centric marketing efforts.
• Deep insight into various media platforms and their strategic applications.
• Meticulous attention to detail combined with vigilant brand stewardship.
• Business acumen evidenced by achieving performance metrics.
• Desirable background in fashion, home, or sports sectors.

Benefits And Growth

• Hybrid flexible work arrangement.
• Supportive and inclusive workplace culture.
• £1,000 annual flexible benefits fund.
• 30 days of annual leave plus public holidays.
• Access to LinkedIn Learning platform.
• Performance- and company-linked bonus opportunities.
• Up to 25% employee discount at Very.co.uk.
• Employer pension matching up to 6%.