Brand Marketing Lead - Advertising at The Very Group, Liverpool, United Kingdom

Seeking a dynamic Brand Marketing Lead to oversee social media brand initiatives for Very, a leading digital retailer. This role involves strategizing and executing category communications to boost customer engagement, commercial results, and brand loyalty among families.

Key Responsibilities

• Oversee the complete development and execution of ongoing social media activities, aligning with key objectives to influence purchase decisions.
• Develop engaging category communications that enhance customer acquisition and brand positioning.
• Cultivate effective partnerships with internal teams and external agencies to ensure seamless collaboration.
• Guide and mentor two direct reports to foster their professional development.
• Prepare quarterly media briefs for categories and customer moments, evaluate plans, and propose optimal strategies for executive approval.
• Collaborate with creative teams to uphold a cohesive creative strategy that adheres to platform standards and retail best practices.
• Guarantee all outputs are suitable for channels, consistent with brand guidelines, and optimized for social platforms.
• Apply strategic oversight to maintain focus on objectives and promote ongoing enhancements.

Qualifications

• Proven track record in leading marketing efforts within dynamic, agile settings.
• Strong leadership capabilities, including independent operation and stakeholder influence.
• Excellent organizational and prioritization abilities for handling multiple projects.
• Superior written and verbal communication to effectively convey concepts.
• Capacity to offer strategic guidance and constructive feedback to align work with goals.
• Knowledge of retail basics and their application in digital environments.
• Hands-on experience in creating and implementing social-first campaigns.
• Deep insight into media channels and their functions.
• Meticulous attention to detail and commitment to brand integrity.
• Business acumen with a history of meeting performance targets.
• Preference for experience in style or lifestyle sectors like Fashion, Home, or Sport.

Benefits And Growth

• Flexible hybrid working arrangement.
• Supportive and inclusive workplace culture.
• £1,000 flexible benefits allowance.
• 30 days annual leave plus bank holidays.
• Access to LinkedIn Learning.
• Performance and business-linked bonus opportunities.
• Up to 25% discount on Very.co.uk purchases.
• Pension matching up to 6%.