Head of Brand Marketing at Visualsoft, Stockton-on-Tees, United Kingdom

Strategic leadership role to shape and deliver Visualsoft’s brand and go-to-market strategy with emphasis on events, digital engagement, Shopify ecosystem, and Unified Retail proposition.

Key Responsibilities

• Develop and execute practical brand marketing strategy aligned with commercial objectives
• Position Visualsoft as leading Shopify and eCommerce partner through brand positioning and messaging
• Own end-to-end events strategy including large-scale industry events, partner-led activations and broader programme management
• Manage digital marketing activity across PPC, SEO, email, social and content to support campaigns and lead generation
• Guard brand consistency by owning guidelines and overseeing branded assets across all internal and external touchpoints
• Manage brand marketing and events budgets, track ROI and report performance against KPIs
• Collaborate with Sales, Partnerships, Product and Retail teams to align messaging and drive pipeline growth
• Lead and develop a small multidisciplinary marketing team through coaching, performance management and culture building

Qualifications

• Experience in marketing leadership role such as Head of Marketing or Senior Marketing Manager
• Strong background in events marketing and experiential marketing
• Experience in eCommerce, SaaS or agency environments
• B2B marketing exposure within digital or tech-led business
• Proven ability to manage multiple campaigns and events simultaneously
• Strong understanding of digital marketing channels including PPC, SEO, email, social and content
• Experience managing budgets and reporting on performance
• Experience leading or mentoring a team
• Ability to operate in fast-paced, hands-on environment
• Desirable: Shopify ecosystem experience, large-scale industry event delivery, familiarity with HubSpot, GA4, CRM and automation tools

Benefits And Growth

• Competitive basic salary with progression options
• Unlimited paid holidays
• Hybrid working
• Medicash Cash Plan covering medical, dental, optical and wellbeing services up to £995 per year
• Employee Assistance Programme for mental health and financial support
• Dog-friendly offices in Stockton on Tees and Manchester
• Monthly VS Perks allowance
• Free daily breakfast, fruit, drinks and protein shakes; weekly free brunch and lunch; Friday afternoon drinks
• Pension scheme
• Cycle to work scheme
• EV Car scheme
• Discounts across brands
• Regular team social events
• Training and development opportunities