Lead the evolution of ITRS’s brand and position the company as a leader in observability solutions for regulated sectors, by developing executive media strategies, building content expertise, and implementing targeted content initiatives across the buyer journey.
Key Responsibilities
- Drive brand repositioning from IT monitoring provider to observability platform authority in regulated industries
- Oversee visual identity updates and unify digital channels for brand enhancement
- Establish ITRS executives as key influencers in observability, compliance, and financial tech
- Pursue media placements at industry events, podcasts, and outlets
- Create cohesive brand stories and content structures for messaging alignment
- Assemble and direct a content team comprising managers, strategists, and designers
- Formulate content plans addressing demand generation and capture in a B2B context
Qualifications
- Over 10 years in B2B marketing, including 5+ years leading brand or content efforts
- Proven track record in brand transformations or repositioning projects
- Proficiency in enterprise tech content marketing and thought leadership
- Experience developing programs for executive prominence
- Background in financial services or regulated sectors
- Portfolio showcasing content that achieves business results
Benefits And Growth
- Health and dental coverage for employees and dependents
- Employer-sponsored pension or 401(k)
- Hybrid flexible working arrangements
- Enhanced parental leave policies
- Travel insurance
- Life assurance and income protection
- Referral bonus program
- Option to buy or sell holiday days
- Reimbursement for professional training
- Inclusive culture supporting career development and long-term growth