Head of Brand Marketing - Events (FTC) at M&I, London, United Kingdom

Fixed-term Head of Brand Marketing role leading brand strategy, campaigns and community growth for a leading global MICE events portfolio, with responsibility for team leadership, market expansion (notably the Americas) and AI-enabled marketing initiatives.

Key Responsibilities

• Translate commercial targets into measurable marketing plans and ROI-driven campaigns aligned to sales and attendance goals
• Lead integrated brand campaigns across digital, email, social, content and partner channels while supporting sponsorship and partnership marketing
• Champion brand consistency and creative excellence, collaborating with design and external partners to deliver differentiated storytelling
• Develop and execute content and community engagement strategies, including ambassador, influencer and advocacy programmes
• Drive PR activity, media partnerships and thought-leadership programmes to enhance visibility and AI-search performance
• Build strategic relationships with industry associations, destinations, CVBs and partners; represent the brand at external events
• Lead, mentor and develop a two-person marketing team, manage budgets, set KPIs and maintain performance dashboards
• Monitor competitor activity and market trends using AI tools and research platforms to inform continuous improvement and future growth plans

Qualifications

• Proven senior marketing leadership experience, ideally in B2B events, travel, hospitality or membership businesses
• Previous team leadership and development experience
• Strong brand marketing, content strategy and community-building track record
• Experience developing strategic partnerships and managing external stakeholders
• Commercial acumen linking marketing to measurable business outcomes
• Excellent project, budget and prioritisation skills combined with outstanding written, verbal and presentation abilities
• Highly collaborative leadership style with relationship-building strengths and ability to deliver at pace
• AI-first marketing mindset and eagerness to adopt new technologies
• Desirable: knowledge of global MICE/events/hospitality sectors, international expansion experience, ambassador/influencer programme development, PR or thought-leadership background

Benefits And Growth

• Salary £55,000–£60,000 depending on experience
• 28 days holiday plus bank holidays, rising with service
• Centrally located London hybrid office near Borough Market with summer terrace
• Regular social events organised by Happiness & Culture team
• Monthly Bupa private health contribution after probation
• Employee Assistance Programme
• Enhanced maternity and paternity leave
• Early 4 pm finish on Fridays
• Fixed-term contract until 30 June 2027 with potential to convert to permanent