Art Director, Brand & Concepts at Stio, Remote in United States

This role shapes Stio’s overall visual expression across seasonal campaigns, product launches, brand identity, packaging, retail spaces and events, partnering with the Associate Creative Director to deliver distinctive, mountain-life-rooted creative from concept to final asset.

Key Responsibilities

• Own and evolve Stio’s visual identity, brand guidelines, logo systems, typography, color palettes and design standards
• Lead creative concepting for seasonal campaigns and product launches, translating strategy into visual frameworks and finished work
• Art direct and execute packaging, hang tags, labels and print collateral ensuring brand consistency
• Develop creative direction for new store openings, in-store environments and experiential brand events
• Create storyboards and visual treatments for video and motion projects, then collaborate with production partners to deliver final assets
• Provide clear creative direction, mentorship and feedback to internal designers while managing freelancers and external partners
• Collaborate cross-functionally with Brand Marketing, Digital, E-commerce, Product and Retail teams to maintain creative consistency

Qualifications

• 7+ years of art direction or graphic design experience with a portfolio covering brand campaigns, identity systems and digital work
• Prior experience at a consumer brand in outdoor, apparel, activewear, lifestyle or adjacent categories
• Proven ability to concept and lead campaigns from brief through final delivery
• Hands-on experience art directing on-location lifestyle photography and video productions with clear creative decision-making
• Strong presentation skills with the ability to pitch concepts confidently to senior leadership
• Sharp sense for copy and messaging integration and experience storyboarding video and motion content
• Deep knowledge of typography, layout, photography, design systems and brand expression across print and digital
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma
• Comfort with evolving AI creative tools and a collaborative mentorship style for designers of varying experience levels
• Authentic connection to mountain lifestyle, outdoor culture and Stio’s mission and values
• Ability to travel up to 4–6 weeks per year

Education

Bachelor’s Degree

Benefits And Growth

• Medical, Dental and Vision plans
• Company-paid Long Term Disability and Employee Assistance Programs
• 401k with Match
• Generous paid time off policies
• Gear test perks and discounts
• Base salary range $85,000–$100,000 plus incentives and benefits