Director of Marketing at ZipLiens, Remote in United States - Ref F479E6

Zipliens seeks its first dedicated Director of Marketing to establish and run the marketing function from scratch. In this high-impact, hands-on leadership role, you will translate business goals into campaigns, support client and pipeline growth, manage brand messaging, and own events and operations as the company scales.

Key Responsibilities

• Translate company priorities into marketing plans, campaigns, and initiatives across multiple channels.
• Partner with Client Success to improve engagement, adoption, and retention; support product and service communications.
• Collaborate with Business Development on pipeline generation through content, campaigns, and sales materials.
• Lead end-to-end execution for industry conferences and field events, including pre- and post-campaigns and logistics.
• Maintain consistent brand voice, messaging, and positioning across client-facing and internal materials; translate complex offerings into clear narratives.
• Build marketing workflows, calendars, campaign tracking, and own tools, automation, and CRM integrations; leverage analytics and AI to scale impact.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent practical experience).
• 8+ years of B2B marketing experience, ideally in SaaS or professional services.
• Experience operating as primary or sole marketing owner or within a lean, scaling team.
• Proven ability to independently identify priorities, build plans, and execute with limited direction.
• Track record partnering cross-functionally to drive growth, client engagement, and revenue outcomes.
• Experience executing campaigns tied to pipeline generation and supporting conferences or field events end-to-end.
• Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce).
• Strong written communication skills for client-facing and external messaging.
• Ability to operate with autonomy and create structure in ambiguous environments.

Education

Bachelor’s Degree

Benefits And Growth

• Comprehensive Health Benefits (Medical, Dental, and Vision) including HSA with employer contributions, FSA, and Dependent Care FSA
• Company-Paid Life Insurance and Short-Term Disability
• 401(k) Plan with Company Match
• Paid Time Off (Vacation, Sick Leave, and Select Holidays)
• Parental Leave
• Base salary range $107,000 - $144,000 annually plus discretionary bonus opportunity