Director of Brand Marketing at Hotel Lobby Candle, Remote in United States

Oversee brand marketing strategy and execution for a DTC fragrance brand, partnering with the founder and leading cross-channel initiatives in a dynamic startup setting.

Key Responsibilities

• Collaborate with the founder on comprehensive marketing strategies and partnerships.
• Coordinate the marketing calendar for integrated launches across email, SMS, PR, affiliate, social, and paid channels.
• Direct external agencies by providing briefs, assets, and performance oversight, including enhancements for email/SMS and customer LTV.
• Develop creative assets with the art director for multi-channel use.
• Manage affiliate and influencer programs, including a paid UGC creator initiative.
• Design and promote experiential events with online amplification.
• Drive community engagement to foster customer advocacy.
• Ensure brand consistency in all content outputs.
• Plan and monitor budget allocation for optimal ROI.
• Incorporate founder into brand narratives.
• Analyze and report on key metrics like email performance, affiliate revenue, and campaign growth.

Qualifications

• 5-8 years in brand marketing, with significant in-house DTC or founder-led brand experience.
• Strategic mindset to identify issues and propose solutions in luxury/DTC sectors.
• Refined luxury aesthetic to maintain brand quality in visuals and copy.
• Exceptional organizational skills to establish processes and manage outcomes.
• Execution-focused approach to complete projects.
• Proficiency in social trends on TikTok and Instagram.
• Advanced skills in Klaviyo, Shopify, affiliate tools, and AI for efficient, brand-aligned work.
• Commitment to long-term growth with the company.

Education

Bachelor’s Degree

Benefits And Growth

• Competitive salary and comprehensive health coverage (medical, dental, vision).
• Flexible remote work with NYC preference.
• Retirement benefits after six months.
• Generous paid time off, including vacations, holidays, and a year-end quiet period.
• Monthly professional development coaching.
• Training and development opportunities.
• Work-from-home support.