Senior Marketing Analyst at RouteSmart Technologies Inc, Columbia, United States

RouteSmart Technologies seeks a Senior Marketing Analyst who reports to the VP of Marketing and transforms market, customer, and competitive data into strategic insights that shape go-to-market strategy, improve sales effectiveness, and strengthen market positioning.

Key Responsibilities

• Analyze competitors, market trends, customer needs, and industry dynamics to identify risks and opportunities
• Translate market insights into actionable recommendations that shape go-to-market strategy
• Build and maintain a comprehensive view of the competitive landscape
• Develop sales enablement tools including battlecards and positioning support
• Monitor competitor activity and assess business implications
• Support market expansion efforts and partner with product marketing on differentiation and messaging
• Equip sales teams with insights and contribute to win/loss analysis
• Provide leadership with data-driven perspectives on market opportunities
• Lead planning and execution of trade shows, conferences, webinars, and events
• Manage timelines, logistics, vendor coordination, and budget tracking for marketing programs
• Evaluate effectiveness of campaigns and events
• Mentor junior team members and support process improvements

Qualifications

• 5–10 years of experience in competitive intelligence, product marketing, strategy, or a related field
• Experience supporting B2B sales environments with complex, multi-stakeholder deal cycles
• Strong analytical and strategic thinking skills
• Proven ability to influence cross-functional teams without formal authority
• Excellent written, verbal, and presentation skills
• Bias toward practical, results-oriented output
• Ability to manage multiple priorities in a fast-paced environment
• Willingness to travel 20–30%
• Bachelor’s degree in Marketing, Business, Strategy, Analytics, or a related field (or equivalent experience); Master’s preferred
• Industry experience in logistics, transportation, fleet operations, route planning, or related areas is preferred

Education

Bachelor’s Degree

Benefits And Growth

• Medical/Dental/Vision/STD & LTD Plans
• Employer-paid Life Insurance
• Employee Training & Development
• 401(k) Retirement Savings Plan with Employer Match
• Vacation/Sick/Holiday Leave
• Tuition Reimbursement
• Flex hours
• Casual Dress
• Base salary range $100,000–$140,000 per year
• Professional development opportunities
• Hybrid or fully remote flexibility (must reside in listed states)