Senior Marketing Analyst at Base.com Brazil, Mexico City, Mexico

Join Base as a Senior Marketing Analyst to localize and execute marketing strategies that enhance brand presence and generate leads among sellers and partners in the LATAM region.

Key Responsibilities

• Implement digital and traditional marketing campaigns in line with the company’s worldwide objectives.
• Create demand and convert it into qualified prospects and revenue opportunities.
• Customize and regionalize various content types, including social media updates, email newsletters, articles, and promotional assets.
• Facilitate and manage events along with joint marketing efforts involving marketplaces and regional partners.
• Monitor key performance indicators and recommend enhancements to boost communication effectiveness and audience engagement.
• Partner effectively with LATAM-based Marketing and Sales departments.

Qualifications

• Prior background in marketing, brand management, or communications, ideally within B2B or SaaS environments.
• Proficiency with advertising and analytics platforms like Google Ads, Meta Ads, HubSpot, and Google Analytics 4.
• Excellent abilities in writing and modifying content for different contexts.
• Self-motivated approach with strong organizational skills and a sense of accountability.
• High-level proficiency in English to engage with the international team.
• Based in Buenos Aires or Mexico City.

Benefits And Growth

• Contribute to an expanding multinational firm featuring a reliable product and focused growth in LATAM.
• Engage in a pivotal position within a dynamic and emerging market.
• Collaborate with elite professionals across product development, engineering, and sales functions.
• Enjoy a flexible hybrid work arrangement, attractive salary package, and substantial prospects for professional advancement.