Lead and own the consumer insights strategy for Kinisla’s dairy brands across UK and European markets, translating consumer understanding into commercially actionable growth and innovation initiatives.
Key Responsibilities
- Own and deliver the insights strategy for international markets while identifying future expansion opportunities
- Shape the innovation pipeline through a consumer-first approach and emerging-trend analysis
- Translate commercial challenges into strategic insight briefs that deliver measurable business outcomes
- Champion consumer centricity across functions and at leadership level, ensuring the consumer voice guides decisions
- Leverage AI, new methodologies and technologies to increase insight speed, efficiency and impact
- Collaborate with commercial and R&D teams to embed insights into strategy execution and reduce investment risk
Qualifications
- Significant consumer-insights experience with a track record of driving commercial growth
- Experience working across Europe, US and ideally Asia geographies
- Proven success supporting innovation from ideation through to launch
- Strong analytical capability across quantitative and qualitative methodologies, including agency and self-serve management
- Knowledge of AI and technology applications to enhance insight delivery
- FMCG background, preferably in dairy or chilled categories
- Strategic thinker able to simplify complex issues and influence at senior levels
- Highly autonomous, agile, resilient and comfortable operating in ambiguity
Benefits And Growth
- 25 days annual leave (excluding bank holidays)
- Private healthcare
- Matched pension scheme
- Employee benefits platform with retailer discounts and cashback