Search Analyst (PPC/SEO) - Go.Compare at Future Publishing, Cardiff, United Kingdom

We are looking for a Search Analyst to monitor, analyse, and report on Google search performance across both paid (PPC) and organic (SEO) channels. This role is responsible for delivering a holistic view of search performance, including combined metrics such as total click-through and overall search visibility. You will also translate market and search insights into clear context on user intent and search behaviour to support marketing and product decisions.

Key Responsibilities

• Monitor and report on Google search performance across PPC and SEO, including impressions, clicks, CTR, conversions, and spend.
• Develop and maintain dashboards and recurring reports that provide a combined view of paid and organic search performance.
• Analyse combined search metrics (e.g. total CTR, blended click share, cannibalization or lift between PPC and SEO).
• Identify trends, opportunities, and risks in search performance based on keyword, category and device.
• Translate search and market data into insights about user intent, demand, and search behaviour.
• Partner with marketing and trading teams to provide data-driven recommendations.
• Support campaign planning and optimisation by identifying keyword opportunities and performance gaps.
• Ensure data accuracy and consistency across search platforms and reporting tools.

Qualifications

• Experience analyzing PPC and SEO performance, ideally within Google Search (e.g., Google Ads, Search Console).
• Strong analytical skills with the ability to synthesize data from multiple sources.
• Experience building dashboards and reports in analytics or BI tools.
• Ability to clearly communicate insights and recommendations to non-technical stakeholders.
• Strong attention to detail and comfort working with performance metrics.
• Experience with blended or integrated search reporting (PPC + SEO).
• Familiarity with keyword research tools and competitive search analysis.
• Understanding of attribution and the interaction between paid and organic search.
• Experience translating macro market trends into actionable insights.
• Predictive modelling and forecasting experience.

Benefits And Growth

• £30,000 - £40,000 salary.
• Hybrid role from Cardiff Office, working three days from the office, two from home.
• Uncapped leave.
• Profit sharing bonus when targets are met.
• Refer a friend reward scheme.
• Wellbeing support with access to Colleague Assistant Programmes.
• Opportunity to purchase shares in Future with Share Incentive Plan.