FBS - Marketing DATA Analyst III at Capgemini, São Paulo, Brazil

Marketing Data Analyst III role at a major U.S. insurer, focusing on data and analytics for direct-to-consumer sales and marketing of auto, property, and ancillary products to drive acquisition, retention, cross-selling, and profitability through advanced analysis and reporting.

Key Responsibilities

• Conduct analysis on product and campaign performance, customer profiling/segmentation, trend analysis, opportunity identification, A/B testing, and profitability
• Develop necessary reporting for analysis and support distribution objectives for acquisition, retention, cross-selling, and profitability via advanced analytic projects
• Implement local market planning and analysis, leveraging agent and district information for business decisions on opportunities, agent segmentation, and planning
• Assist in creating scorecards, agency development presentations for senior leadership, and campaign management reporting
• Support diverse projects including planning, agency segmentation, and deriving actionable rules for trigger-based marketing campaigns
• Devise innovative applications for existing concepts, create and refine analytics, compile and maintain reports and charts for distribution
• Analyze and report adverse trends to distribution management, coordinate with team members on distribution projects
• Represent the team on data integration projects to ensure accurate sales and marketing reporting, work cross-functionally within the direct business unit and across the enterprise

Qualifications

• English Proficiency: Fluent
• Education: Bachelor’s degree minimum
• Data Analysis: Intermediate
• Statistical Analysis: Intermediate
• Marketing Analysis: Intermediate
• Mathematical Modeling: Intermediate
• Management Reporting: Entry Level
• Project Management: Entry Level
• Data & Systems Integration: Intermediate
• Verbal & Written Communication: Intermediate
• SQL: Advanced
• Microsoft Excel: Intermediate
• Power BI: Intermediate
• Microsoft PowerPoint: Entry Level

Education

Bachelor’s Degree

Benefits And Growth

• Competitive salary and performance-based bonuses
• Comprehensive benefits package
• Home Office model
• Career development and training opportunities
• Flexible work arrangements (remote and/or office-based)
• Dynamic and inclusive work culture within a globally known group
• Private Health Insurance
• Pension Plan
• Paid Time Off
• Training & Development