Oversee marketing technology stack and analytics to support data-driven GTM execution across global and regional teams.
Key Responsibilities
- Own and evolve marketing operations roadmap, including lifecycle, scoring, routing, and Power BI dashboards for DG and ABX initiatives.
- Manage daily operations of core systems such as Marketo and 6sense, ensuring accurate instrumentation and integrations for performance tracking.
- Support campaign build, QA, and tagging aligned to the Global GTM Calendar for consistent reporting.
- Deliver recurring and ad-hoc analysis on funnel health, campaign results, ABX outcomes, and partner motions.
- Maintain attribution models and improve measurement logic to ensure trusted pipeline and performance data.
- Create documentation, workflows, and enablement materials so teams can run account-aware programs reliably.
Qualifications
- Bachelor’s degree in marketing, business, analytics, information systems, or related field.
- 4–6 years of B2B enterprise experience in marketing operations, RevOps, demand gen, or ABX/analytics with hands-on lifecycle, scoring, routing, and reporting ownership.
- Proven Salesforce-centric environment experience building funnel, pipeline, and campaign dashboards.
- Strong collaboration history with Sales, BDR, and RevOps to convert KPIs into processes and SLAs.
- Hands-on proficiency with Marketo (or equivalent), Salesforce, an ABX/intent platform, middleware (Workato or similar), and Power BI (or comparable BI tool).
- Experience supporting DG-to-ABX transitions is a plus.
- Solid project management, communication, and stakeholder-influence skills.
Education
Bachelor’s Degree
Benefits And Growth
- Competitive salary plus bonus incentives; target base starting at $120,000.
- 12-week paid family leave.
- Unlimited PTO.
- Internet and mobile reimbursements.
- Medical, life, short- and long-term disability insurance, plus voluntary vision and dental.
- Pre-tax benefits, vacation bonus, Employee Assistance Program.
- Generous home office allowance.
- Remote-first company culture with recognized workplace awards.